Building brands
that don't fail.
EBBA combines AI, automated digital marketing, and financial engineering to validate products at scale — then spins off winners into high-profit brands.
A $4.1 trillion market where 9 out of 10 brands fail.
E-commerce is one of the fastest growing industries on the planet. Yet the overwhelming majority of brands die — most within their first year.
Poor Online Marketing
Most brands don't know how to acquire customers profitably. They burn cash on untested strategies with no systematic approach to optimizing return on ad spend.
Poor Product Selection
Founders fall in love with products nobody wants. Without data-driven validation, they invest months and thousands into inventory that never sells.
Running Out of Cash
Working capital kills more brands than bad ideas. Payment delays, inventory costs, and ad spend create a cash flow trap most businesses can't escape.
of e-commerce brands fail. 22% don't even survive 120 days. EBBA was built to change this — reducing the failure rate to near zero.
Two stages. Zero guesswork. Near-zero failure rate.
We've engineered a repeatable system that validates products through automated dropshipping, then scales winners into standalone brands.
Massive Product Testing
10 new products tested daily through automated dropshipping. Three progressive test stages with aggressive "killing" of underperformers. No inventory risk, no setup costs.
Brand Building
Outlier products (1 in 1,000) that survive 180+ days with 15%+ profit margins get spun off into dedicated brands with lean teams, UGC content, and community building.
Scale & Sell
Grow brands to $2–3M annual profit, then exit at $5–9M per brand to aggregators or strategic acquirers. A repeatable, scalable engine.
Built for profitability from year one.
Four engines working in real-time.
Our proprietary software integrates digital marketing, financial control, process automation, and AI optimization into one system.
Digital Marketing
Progressive ad spend algorithm that scales winners and kills losers in real-time. Campaign creation automated N-at-once.
Finance
Performance-based budget allocation model. Real-time cash flow control and working capital optimization across all brands.
Technology
Automated store builds, supplier integration, product validation, and campaign setup — turning weeks of work into minutes.
Artificial Intelligence
Ongoing real-time optimization for speed and profit. AI-built creatives, AI-powered customer support, and trend detection.
What used to take weeks now takes minutes.
less time to launch, test, and iterate — while generating better results through AI-driven decision making that never sleeps.
Our team's strategies have generated €50M+ in ad-driven sales.
Real results from real campaigns managed by our founding team, across multiple verticals and markets.
Massive market. Explosive growth. Three continents.
Global E-Commerce
The global e-commerce market in 2024, expected to grow 1.6× over the next five years. Food, fashion, hardware, and electronics are the dominant categories.
Fastest Growing Regions
Mexico is growing at 35% and India at 32% annually. EBBA operates across the US, Italy, and India — positioned in both mature and high-growth markets.
Four second-time founders. Built to execute.
Every co-founder brings 10+ years of deep expertise and has previously built ventures from zero. This isn't our first rodeo.
José Maria Barreiros
10+ years in corporate finance & M&A. Invested €20M+ in CVC. Created 4 e-commerce brands & cash management models.
Afonso Vasconcelos
10+ years in digital marketing. Spent €50M+ in ads with €15M+ profit. Bootstrapped YBL to €1M ARR in 7 months.
Miguel Santos
10+ years in software development. Led Red Cross PT emergency system. Developed all AI solutions for a SaaS AI platform since Q4 2022.
Francisco Chambel
10+ years in product management. Managed Samsung and UN accounts. Bootstrapped a SaaS AI Solution to €1M ARR in 1.5 years.
Funded and building.
Technology & Refinement
Refine and optimize the platform's technology, algorithms, and automated processes for maximum efficiency.
Scale Operations
Manage initial working capital requirements. Scale the team and operational capacity to cruise speed.
Market Expansion
Test additional strategies, product categories, and geographic markets across three continents.
Ready to build the future of e-commerce?
Whether you're an investor, a potential team member, or a partner — we'd love to talk.